Eat & Drink New York City Restaurants

Rainy Day Lunching at Sugarfish

January 6, 2017

If you could only eat one meal for the rest of your life, what would it be? I love eating and cooking so you might think that I’d have to think about that for a minute but, without a doubt, I’d pick Sugarfish’s “Trust Me” menu.

I’m a huge sushi fan and eat it at least once or twice a week, but the only other time I’ve had such fresh fish was when I was in Maui last year which is saying something considering that I was smack dab in the Flatiron district and not anywhere near the ocean. Plus Sugarfish offers a different sushi experience than I’ve ever experienced before by serving their sushi rice warm! Which you wouldn’t think would make a big difference but the warm rice made it seem as if the sushi was melting in your mouth.

We woke up on that Saturday morning in a winter wonderland, with snow falling all around Manhattan as if we were living in a real-life snow globe. Right before we headed out for Sugarfish though it began to rain so by the time we made it to the restaurant, I was pretty drenched despite having carried an umbrella.

I swear that I actually do know the proper way to hold an umbrella! The rain was just hitting us from all angles.

I was worried that there would be a line since Sugarfish is fairly new to Manhattan, plus my dad’s told me how crowded all of their restaurants in Los Angeles can get, but we ended up actually getting there too early (shocking considering I’m constantly running late for everything) and so hung out at a coffee shop around the block because the weather was cold and rainy. About 15 minutes before Sugarfish was set to open, we headed back over and found that we were fourth or fifth in line so not too bad.

We were quickly seated and warmed up our hands around cups of hot green tea, as the waiter explained the menu. The creator of Sugarfish (and the man after my heart), Chef Nozawa, believes that sushi should be simple, with the focus of the experience on the flavor and texture of the fish.

Their most popular menu is called “Trust Me,” although there is a “Trust Me Lite” and Nozawa Trust Me” as well. The standard “Trust Me” menu, which most diners order, gives you edamame, tuna sashimi eight pieces of sushi, and 2 handrolls. Which is basically a dream menu for me but definitely wouldn’t be a good choice for those who don’t like raw fish.

Because most people order from the three “Trust Me” menus, the food comes out quickly with one course arriving as soon as you’ve finished the last.

We started with a classic favorite of mine—edamame. I usually order edamame to start when I’m out for sushi since it’s healthy, although I usually drown them in soy sauce which I think negates the fact that it’s a vegetable.

Our next course was the tuna sashimi, which had the richest texture and came in a tangy ponzu sauce that was so good that I was sorely tempted to slurp after I finished the tuna. I didn’t though, so go me!

The first plate of sushi included salmon and albacore…

Followed by sea bass and yellowtail. So delicious!! Looking back I really should have ordered “Nozawa Trust Me” since I definitely wouldn’t have minded eating a few more pieces of sushi along with what I got. Luckily my dad graciously shared with me so I got to try the scallop sushi, which blew my mind a little since I’ve never had raw scallops before. Sounds weird but is incredibly delicious.

The final portion of “Trust Me” included a toro hand roll and a blue crab hand roll. And, as I said before, the crab hand roll was literally life-changing and I’m still dreaming about it.

So if you’re looking for an amazing sushi spot in Manhattan that’ll have you nearly in tears over how delicious the fish is, be sure to stop by Sugarfish. Be prepared for a queue though since by the time we left, there was a 2 hour waiting period!


33 E 20th Street
New York, NY 10003

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  • Rachel

    My husband would be in heaven! I only do the “cooked” kind of sushi but he will eat anything. Next time we are in NYC, we will have to check this place out! Have a great weekend and enjoy the snow!

    xo, Rachel
    A Blonde’s Moment

    • My boyfriend is the same exact way and will only eat cooked fish! He was pretty happy to skip this lunch haha

  • I love the name of the Trust Me menu! Sounds like a great, healthy option in the Flatiron area

    Suze | LuxuryColumnist

    • I loved how tasty everything on the menu was and I also loved how I didn’t feel heavy at all after the meal!

  • Alya Mooro

    Yum this looks amazing! Your pictures are so good!! I’ll be in NYC next month, will definitely check this out!

    Happy new year lovely!

    Alya | MoorizZLA xxx

    • I would definitely recommend checking out Sugarfish when you’re in New York!! The fish is incredibly fresh and delicious! Plus the location is hard to beat!

  • Blaire Bingham

    This place looks amazing! The dishes look fabulous and I am drooling over the sushi. I’m definitely thinking sushi for lunch today.

    xo, Whitney and Blaire

    Peaches In A Pod

    • I had sushi for dinner last night but it wasn’t even close to being as good as the fish at Sugarfish! Definitely drool-worthy!

  • nikoline

    I would love to visit that place, it looks so yummy!


    • All of the food we ordered was amazing!!

  • Looks super yummy!

    • The sushi at Sugarfish is absolutely incredible!!

  • Nadia

    Just came across your blog at lovely Gemma’s blog & I am so happy I clicked your link, Courtney!!! 🙂 What a delicious post!! You know what’s absolutely hilarious? Whenever I talk about my favourite food with anyone, I always say that if I had to eat one kind of food/one meal for the rest of my life, it would be sushi!! 😀 Would love to visit Sugarfish!! Maybe on our next trip to New York 🙂
    I will make sure to follow your blog on Bloglovin’ & socials. Pop over any time to my blog & say hi.
    Would love to connect & keep in touch 🙂
    xox Nadia

    • Aww thank you!! And how amazing is sushi?! My boyfriend isn’t a huge fish fan (aka why he didn’t go to lunch with us), but he’ll usually eat sushi every once in a while to make me happy!

  • WhatWouldVWear

    I cannot wait to eat sushi again once I give birth! This looks SO yummy, babe!

    Happy Weekend, babe!

    xoxo, Vanessa

    • Oh my goodness, I can’t even imagine having to give up sushi!

  • I love sushi and Sugarfish sounds amazing! Everything looks so good!

    Doused In Pink

    • All of the sushi at Sugarfish was amazing!!

  • This place sounds amazing! I would love to try their sushi!

    • The sushi was amazing!! I still can’t get over how fresh the fish was!

  • Before I became a vegetarian sushi was my favorite meal too! Though I love veggie sushi, I do must admit that it’s not yummy in the way that salmon sushi is. Love avocado sushi though, also sushi with carrots, beetroot and egg. Haha lol, the ones I listed are the only versions I can make myself haha. Anyways, have a lovely weekend! Xx

    • I actually love making avocado sushi as a snack! It never looks very pretty but it’s usually delicious!

  • Rach

    I love sushi!! Now I want to go out for sushi tonight! I definitely need to keep this place in mind when I’m in NYC!

    • If you love sushi, I would definitely recommend stopping by Sugarfish! The food is amazing and it’s so conveniently located!

  • I’ve heard of this restaurant before, but have never dined; I’ll have to keep it in mind the next time I’m in BK and my mom and I are brainstorming restaurants to visit, the sushi looks amazing! Thanks for sharing and I hope you have a lovely weekend!



    • It’s definitely my favorite sushi spot in the city! The set menus aren’t a big pricey but you definitely get your bang for your buck because the sushi is delicious and fish is so fresh!

  • Living on Cloud Nine

    I adore SUSHI. We only have one good sushi place within a 25 mile radius. After seeing this, I need sushi and edamame in my belly now!! YUM!

    • My parents are in the same situation and have to drive about 30 minutes to get to a good sushi restaurant! King of a pain but totally worth the drive!

  • Stellah charles

    I love sushi, nice pictures you have there.

  • Elena

    Wow, that looks lush! You just made so hungry! 🙂
    love, elena

  • Oh my gosh, amazing pictures! The snow looks so great, what a winter wonderland! I wish I loved sushi, it looks so delicious but my tastebuds just don’t like it! Thanks for sharing, have a great day!

    xxxx from Emily //

    • My boyfriend isn’t a big fan of fish or sushi, but he’ll go out to a local sushi restaurnat every once in a while to make me happy. He usually gets a noodle bowl though haha

  • Ah, the streets of Manhattan look so dreamy in winter (especially the snow!) – the perfect location for Sugarfish, by the sound of it. I can’t say I’m a huge fan of sushi, but I’m super pleased you’ve found a fab spot for your favourite cuisine! 🙂

    Gabrielle | A Glass Of Ice x

    • The snow was gorgeous but the rain afterward was kind of a pain haha

  • I love sushi too, but I don’t usually eat the raw options. Glad you enjoyed it and that it was so fresh!

    Amy Ann
    Straight A Style

    • My boyfriend is the same exact way! I can eat raw fish all day but he tends to stick with tempura rolls!

  • Len Dela Peña Parent

    Amazing look darling. You are such a doll. Happy weekend!
    Much love, Len

  • Dominique

    Oh my goodness how delicious does that look! So glad you enjoyed it! xx

    • I’m getting hungry just thinking about the sushi at Sugarfish! Everything on their menu is so delicious!

  • Yep, so I am feeling pretty hungry right now…
    Looks amazing! Happy weekend

    Lizzie | Takeoffs & Landings

  • merel

    Wow! The dishes look amazing <3

    X Merel

    • The Try Me menu at Sugarfish is delicious!!

  • Yvonne

    The dishes look tasty and the photos are very good!
    xo Yvonne

    • Thanks! All of the rolls we tried were amazing!

  • Isn’t Sugarfish AMAZING?! Your dad is right, the wait times at the ones in LA can get a little nuts. Being fourth in line sounds absolutely fabulous to me! I hope your year is off to a wonderful start!

    • I still can’t believe how much longer the line is in LA!! The sushi is amazing though, so I totally understand why it’s so popular!

  • Doreen’s Style Diary

    All these sushi photos are making me hungry. They look so good.

    • All of the sushi we ordered was so delicious!!

  • back to catching up with fave bloggers and getting inspired with their style…

    kisses from dubai ❤️

  • Oh yum! This looks absolutely delicious!

    Gemma x

    • All of the sushi at Sugarfish was totally drool worthy!

  • Nina

    OMG these pics made me want to check that place out. Everything looks so yummy. I’ll keep it in mind while I’m in Manhattan.
    Nina’s Style Blog

    • Sugarfish is definitely one of my favorite spots to grab sushi in Manhattan!

  • Katie Schubert

    I would pick a category – which would be seafood – so this is right up my alley! YUM.

    Katie |

    • Seafood is AMAZING! I wish that my boyfriend actually liked it too!

  • The dishes look tasty !! and the photos are amazing!!

    • All of the sushi we tried was amazing!!

  • I loveee sushi and you’ve officially made me hungry (and it’s past midnight already)


    • Sushi is my favorite too!! I could eat it every day!

  • Omg my mouth is watering just looking at this! Sugarfish sounds so awesome – I would love to try the trust me menu! I’m a huge sushi fan and def missing it in Germany!

    Don’t forget to join the Fashion Frenzy Linkup this Wednesday!


    • Sushi is my fave! I wish my boyfriend liked it more but he’ll eat it with me every once in a while!

  • Mary

    It looks delicious and i’m impressed you eat sushi a few times a week. I love it, but somehow always forget about it when it comes time to choosing a restaurant for dinner. Plus, we lived in Japan for a few years, so we’re so picky about our sushi. But I will definitely try this one out when I’m in that area.

    My last meal would probably be something mexican.

    Love, Mary

    • That’s so cool that you lived in Japan!! I’m pretty easy going when it comes to sushi, but this was definitely the best sushi I’ve ever had!

  • The place looks so nice!!! I need to go back to NY ASAP!!!

    have a wonderful day!
    ❥ Vicky | The Golden BunInstagram TGB

  • The Sunday Mode

    First off, I love your photos of NY! The snow makes everything look so magical.

    I’m really feeling like sushi after this post as well, I’d heard of Sugarfish before my last trip to the states actually but I didn’t manage to get there on my trip 🙁

    Julia // The Sunday Mode

  • Taylor Kim

    I’ve heard so many great things about Sugarfish and there is one literally 2 miles from my apartment here in the LA area. Thank you for posting some great pics of the food and explaining how the “trust me” item on the menu works. Now I will definitely have to try it!

    xo, Taylor

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